Peter Francese is founder of American Demographics magazine and demographic trends analyst at Ogilvy & Mather. A couple of years back I was fortunate enough to hear him speak at a conference in New York about the US’s population trends. This guy really does know what he is talking about.
He has a long article in AdAge that is a must read. It is pointless to try and summarise the article but it makes so many points.
It is such a pity that demographics is perceived as some dusty old technical that is not really much to do with 'real' marketing. I reckon it is the bedrock around which marketing strategies are built. If you have any interest in the US market I suggest you take the time and read it.Dick Stroud
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