Wednesday, July 16, 2008

Seniors online

Earlier this month I wrote about research undertaken by The Center for the Digital Future in conjunction with AARP.

Unfortunately I have discovered that the report I referenced costs hard dollars. Over time I am sure that loads of factlets about the findings will emerge.

Here is one that looks at how the behaviour of US older consumer has changed related to their habit of researching a product off-line and then purchasing online. Not much difference now between the ages until you reach 70+. Dick Stroud

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