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Saturday, September 06, 2008

Merged age charity appoints chair

Dianne Jeffrey has been appointed chair of the charity that will be formed from the merger of Help the Aged and Age Concern England. This is excellent news.

As anybody who regularly reads my blog will know, I have been extremely critical of Age Concern’s recent commercial ventures– especially the Heyday disaster.
I don’t know Dianne very well but I think she is just what this merger of the two charities requires.

Marketers in the US have AARP, which is a useful conduit for engaging with the older market. Let's hope the UK gets something as good. Dick Stroud

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