Friday, September 19, 2008

Millennium handed Reader's Digest re-launch

Well done to my chums at Millennium winning the Reader’s Digest relaunch. As an agency specialising in the 50-plus market there cannot be any secret about the market the Digest is targeting.

Millennium has been tasked with a number of creative briefs including a direct mail pack, inserts and online activity to help raise the magazine's profile and attract new subscribers, particularly from the over-50s market.

The Reader's Digest UK edition has a monthly circulation of over 635,000. Dick Stroud

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