Well done to my chums at Millennium winning the Reader’s Digest relaunch. As an agency specialising in the 50-plus market there cannot be any secret about the market the Digest is targeting.
Millennium has been tasked with a number of creative briefs including a direct mail pack, inserts and online activity to help raise the magazine's profile and attract new subscribers, particularly from the over-50s market.
The Reader's Digest UK edition has a monthly circulation of over 635,000. Dick Stroud
No comments:
Post a Comment