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Thursday, November 27, 2008

Deloitte's Xmas report - good but could do better


Firstly, well done to Deloitte for an interesting study about the status of UK retail this Xmas.

Three suggestions for how it could be improved. Firstly, if you are going to use a talking head video then select somebody who has a tad more expressive face. Good voice, but the eyes and brain are locked onto the autocue. Either that or the poor chap is in some sort of digestive distress.

Secondly, proof read your reports.

There is a vital word missing from the analysis in the chart. The word ‘not’ seems to have fallen out of its space between ‘it’ and ‘important’. If this statement is correct then the commentary in the report is incorrect, since the conclusion is that young people don’t give a b**r about the recession compared to their parents.

If this statement is correct then our young are in for a nasty shock. According to the study, 45% of 16-24 year olds see the UK economy as “normal or good”. What do they teach kids in schools these days!!

My final suggestion for Deloitte. Don’t lock the PDFs so that the text cannot be selected and copied. Surely you want your words of wisdom to be read by as many people as possible. Why lock them away in the PDF.

Other than these gripes it is a good bit of research. Dick Stroud

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