According to Ipsos MediaCT’s MOTION Study the number of women and older people who are streaming video is increasing.The blue bars are the results from December 2007 – green bars are the results in June 2008.
As you can see, the number of people accesing a streamed digital file in the past 30 days is now pretty much constant between the age of 18-54. Classic age neutral behaviour.
Unfortunatelly, Ipsos makes the usual market research mistake of grouping everybody else in the 55+ category. My bet is that you would see a 60% useage well up into the mid to late 60s.
I don’t know why this should surprise anybody but it is always nice to see the numbers backing-up yourr what your and experieinces. Dick Stroud
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