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Wednesday, November 12, 2008

Online video goes mainstream

According to Ipsos MediaCT’s MOTION Study the number of women and older people who are streaming video is increasing.

The blue bars are the results from December 2007 – green bars are the results in June 2008.

As you can see, the number of people accesing a streamed digital file in the past 30 days is now pretty much constant between the age of 18-54. Classic age neutral behaviour.

Unfortunatelly, Ipsos makes the usual market research mistake of grouping everybody else in the 55+ category. My bet is that you would see a 60% useage well up into the mid to late 60s.

I don’t know why this should surprise anybody but it is always nice to see the numbers backing-up yourr what your and experieinces. Dick Stroud

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