The UK’s Chartered Institute of Marketing has just published it survey that gives a measure of how UK marketers are thinking about the future. Bottom line – not with much enthusiasm.
The most interesting thing was their opinion on the types of marketing activity they expect to be using more/less in the coming 12 months.
The winners - in order
Online (whatever that means)
E-mail
CRM
PR
The losers - in order
Advertising
Sponsorship
Internal marketing (whatever that is)
From talking to guys in media agencies I reckon that CIM has got it right about the main winner. Online is doing well - for now. Dick Stroud
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