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Thursday, December 11, 2008

Insights into Boomer purchasing

A week after signing on as the second network partner for Google TV Ads, Hallmark Channel has made another deal. This time with the research company Nielsen to license its NielsenConnections Brand Target Audience products.

Theoretically this enables Hallmark to tell advertisers who is actually buying the products advertised on it.

Why I am interested in the deal? Hallmark’s audience is made up primarily of baby boomers. What I would give to have access to that research. Dick Stroud

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