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Sunday, January 11, 2009

Singapore Retirement Conference

It is fascinating for Europeans to hear about the older market in countries in the Asia Pacific region.

Singapore has just had its first consumer fair for the 50-plus that had 150 businesses hoping to market to the older consumer. You can read about the event on Kim Walker’s blog and on the channelnewsasia.com site.

It is worth downloading the magazine from Singapore’s Council for the Third Age that was published to celebrate the event.

Not surprisingly the fundamentals of the marketing between the regions seems pretty much the same although I am sure it requires very different marketing tactics. Dick Stroud

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