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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, March 23, 2009

TV campaign to raise the awareness about strokes



The UK Department of Health is spending £12m ($16.8m) on an advertising and publicity support material campaign that is designed to raise awareness of stroke among healthcare professionals. This is the ad that is currently being broadcast. Does it work for you? How would you compare it with the Alzheimer’s Society ad? Dick Stroud

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