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Saturday, April 25, 2009

Excellent presentation about the 50-plus in AsiaPac

Kim Walker has added an excellent presentation to his Web site. It is his keynote session "The Rise of the Silver Surfers" presented to the iMedia Brand Summit in Kota Kinabalu, E Malaysia.
Great source of date and insights about the Asia Pac market.

Fascinating stuff about “how do you think, feel and behave relative to your actual age”. What a range of results.

As usual the Australians are at the extreme, feeling a shadow of their chronological age. Just shows you what drinking Fosters Larger and wearing a funny hat with corks hanging from it does to your self-perception. Dick Stroud

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