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Sunday, April 26, 2009

Factlet about cinema audiences and age

Here are a couple of facts to slip into the conversation to impress your peers about your knowledge of the 50-plus market. The research is from Millward Brown.

Movies are particularly important to teens and young adults, who go in larger numbers and more often than older age groups. This is most pronounced in the Asia-Pacific region. In Singapore 52% people aged 18–24 have been to the movies in the last month compared with 3% of people aged over 55.

In Hong Kong the figure is 40% for the younger age group compared with just 1% percent of people over 55.

I think this sends a pretty clear message there! Dick Stroud

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