According to Chuck, JWT has shut the division of its business that specialised in the older market.The WSJ reports that the agency has closed its Chicago office, however, Boom was based in San Francisco, so it couldn’t have had anything to do with that.
Maybe it had something to do with the fact that JWT Specialized Communications (of which Boom was part) is the largest creditor of Zounds Inc, a company that manufactures and sells hearing aids and that has filed for Chapter 11.
JWT is in for over $4.25 million. Dick Stroud
1 comment:
Now click your link in this post: "specialized in the older market".
The JWT BOOM site is gone - redirected to the JWT landing page.
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