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Friday, April 10, 2009

Something worth Twittering about

Comscore Media Metrix have come up some fascinating demographic data about Twitter users. 18-24 year olds are 12% less likely than average to visit Twitter (Index of 88). It is the 25-54 year olds and 45-54 year olds who are the ones driving its use (i.e. this older group are 36% more likely than average to visit Twitter). Interesting to see the oldest groups are not your usual techno-laggards. The blog posting by this Reuter's guy is also worth reading. Maybe older people have more to talk about?

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