Comscore Media Metrix have come up some fascinating demographic data about Twitter users. 18-24 year olds are 12% less likely than average to visit Twitter (Index of 88). It is the 25-54 year olds and 45-54 year olds who are the ones driving its use (i.e. this older group are 36% more likely than average to visit Twitter). Interesting to see the oldest groups are not your usual techno-laggards. The blog posting by this Reuter's guy is also worth reading. Maybe older people have more to talk about?
All about improving the customer experience for older consumers
Friday, April 10, 2009
Something worth Twittering about
Comscore Media Metrix have come up some fascinating demographic data about Twitter users. 18-24 year olds are 12% less likely than average to visit Twitter (Index of 88). It is the 25-54 year olds and 45-54 year olds who are the ones driving its use (i.e. this older group are 36% more likely than average to visit Twitter). Interesting to see the oldest groups are not your usual techno-laggards. The blog posting by this Reuter's guy is also worth reading. Maybe older people have more to talk about?
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