Words of wisdom from Tom Peters

I supposed like all gurus, Tom Peters pronouncements have a familiar ring about them - like maybe he has said the same things before?

In this article in revisits a few of his favourite themes. The fact that they are familiar doesn’t make them any less important.

His main thoughts are:

Women aren’t a market segment; they are the market. Marketers should have a men’s initiative for the residual male.

If you want to effectively exploit the women’s market, then the majority of your executive team (and I’m talking about a 20-person business, as well as a 2,000-person business) had better be women.

The “squint test.” If I’m looking at the executive committee or board, I should be able to squint and it oughta-sorta look like the market.

The other giant market that is underserved is made up of baby boomers and what I call “geezers,” who are just older than boomers born between 1946 and 1964.

By marrying the boomer-geezer idea to the women idea you get - Bingo!

Read this article for more of the great man’s ideas. Dick Stroud