All about improving the customer experience for older consumers
Tuesday, May 05, 2009
New Pepsi Ad
This Pepsi ad uses the a very simple technique of switching between old (ancient) and current imagery to emphasis the connection between the generations. In Pepsi’s case the connection is that both generations are consuming their product.
The sign-off line is a bit tacky: “Every generation refreshes the world.” All comments welcome. Dick Stroud
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