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Saturday, June 13, 2009

Seniors as entrepreneurs - their time has come

Business Week has an article about the growing number of older people who are starting their own business. I have to say the article is a content-free zone but the point it is making is an important one.

Companies that provide services and products aimed at assisting older people to run a business have a booming market that will boom even faster in the future as a result of the recession.

Marketers in financial services, franchise and business services companies should be exploiting this opportunity. Dick Stroud

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