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Monday, June 08, 2009

Vendors who should target boomers and seniors

If you are interested in the role of technology for the older person then visiting Laurie Orlov’s Ageing in Place Technology blog is a must.

This posting is typical of the style and content that you find on this blog. Orlov makes the case why tech vendors should get their act together and realise that they are already selling a pile of product to an older consumer and if they diverted a fraction of their Yoof marketing budget they might sell a lot more.

Companies discussed are Adobe, Cisco, iRobot, Sony, AMD, Apple, Dell and Verizon. Dick Stroud

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