Monday, July 27, 2009

Generation Jones – revisited

Back in 2006 I wrote an article about a Generation Jones – people born between 1954 and 1965.

I thought it was about time I had a look to see what, if anything has changed and what more, if anything, we know about this bunch.

Like all of the other groupings, the dates are arbitrarily specified.

For those of you who have mislaid your calculator, that makes them aged between 44 and 55.

If you want to annoy a GenJoneser then refer to them as a Boomer (now aged 45-63). It has the same effect as mistaking a Canadian for an American. They get really grumpy.

They get even grumpier if you think they are called Jones after Tom Jones or Zeta Jones or Indiana Jones. Apparently, it is because they feel they are the anonymous generation and wanted a matching nondescript name.

They may feel anonymous but they make a lot of noise. There are multiple web sites telling their story – this is probably the best.

In writing this article I stumbled upon the research study, that has been undertaken in the US, since the 1960s, that looks at the attitudes of freshman entering college. It reveals some fascinating insights into generational differences. Have I whetted your appetite? Come on; download the article, it is free, what have you got to lose? Dick Stroud

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