All about improving the customer experience for older consumers
Wednesday, July 08, 2009
Grey Power - specialising in the insurance needs of mature Canadians.
I have been travelling in Canada. When overseas it is always fascinating watching TV ads and wandering around shopping malls looking at how other countries tackle 50-plus marketing.
I have seen a lot of ads for Grey Power. This is not from the current ad campaign which I think a lot better. The company has a nice clear web site and a simple and compelling message. Looks good to me. Dick Stroud
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GP released a similar ad with a maniacal male driver about the same time. For some reason, they stopped airing it. I guess they wanted to personify rotten driving as female.
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