Wednesday, July 08, 2009

Grey Power - specialising in the insurance needs of mature Canadians.

I have been travelling in Canada. When overseas it is always fascinating watching TV ads and wandering around shopping malls looking at how other countries tackle 50-plus marketing.

I have seen a lot of ads for Grey Power. This is not from the current ad campaign which I think a lot better. The company has a nice clear web site and a simple and compelling message. Looks good to me. Dick Stroud

1 comment:

SayBlade said...

GP released a similar ad with a maniacal male driver about the same time. For some reason, they stopped airing it. I guess they wanted to personify rotten driving as female.