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Tuesday, August 11, 2009

Campaigning for oldies US style

This week, AARP will launch the next phase of its Health Action Now campaign with new advertising that attempts to bust the myths that:"some are spreading to frighten Americans, including false assertions that fixing the health care system will lead to rationed health care, a government takeover or even euthanasia.”

To be honest the reason for the campaign is not important, unless you are an American, but it is the style of ads and approach that interests me.

Compare this with the way the Age Concern/Help the Aged or whatever it is going to be called goes about doing things.

You might say: “that it is all very American.” I think it shows a very different and contemporary mindset and one I much prefer. Dick Stroud

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