The writer of article is a tad put out by the way his generation is summed up by a few simple behaviours. You know the sort thing; they have a three-second attention span, were weaned on emails, texts, and instant messages etc etc.
David makes a couple of good points. I will quote his blog:
For sure there are stylistic differences between boomers in their earlier years and today's Millennial. However; to a remarkable degree the substantive elements of Millennial’ attitudes and behaviour mirror the attitudes and behaviour of boomers in their youthful years.It is good to see that it is not only the older age groups that get fed up having their behaviours distilled down to a handful of motherhood statements. Dick Stroud
Eschewing sweeping generalizations made about the attitudes and behaviour of Millennial in his Fast Company article the author has put marketers on notice that they invite disappointing results in their campaigns if they take much of what self-styled experts say on Millennials at face value.
No comments:
Post a Comment