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Sunday, August 16, 2009

Hotter.com sells shoes for the 'active over-50s' market

This is the title of an article in Retail Week.

I do love the term “active over-50s”. We are talking about people with 15, probably 20 years more working life, so they had better be ‘active’.

Anyway, it looks like this company has found a niche (maybe a very big niche) since the article claims Hotter.com sells 1.3 million pairs of shoes a year, and its customers are ‘vocal’ about their love of its products on the site. The company’s Marketing director says customer reviews are providing “a powerhouse of support for our brand”.

I reckon this pretty good when you consider the company’s name that means you get bizzare quotes like: “hotter feet are happier feet."

Anyway, it looks like Hotter is doing well - good luck to them. Dick Stroud

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