Asda (the supermarket chain) has started selling over-50s life cover products and plans.
Yesterday, Asda launched its "Over 50s Life Cover" product, developed by insurance group LV= (the financial company with the daftest name in the UK).
The products will be available in-store, online and by phone.
LV= gets around, since it also sells its products via Intune – a finance portal it runs in conjunction with Help the Aged.
I guess you cannot have too many channels to market. Dick Stroud
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