Friday, September 04, 2009

How many ‘Creators’ in your target market

The above image shows Forrester’s analysis of the social media types of UK women aged 55+.

To make sense of the data:
These slides explain these of these groups (Creators, Critics, etc.)
The bars indicate the percentage of the selected demographic that is in each Social Technographics group.
The white marks indicate the same percentages for the whole population of the country selected.
The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.

Use the application to construct an analysis of your own target markets. Dick Stroud

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