Tuesday, September 08, 2009

ING ads – one for each age group

ING was one of the first financial services companies to use Web video. It was a simple application with "talking head" testimonials from each of the company’s target group of customers.

The new TV advertising campaign does very much the same thing. You have the young couple and the older lady.

These are the sort of ads that make you take notice, especially the one with the guy in bed when he learns that it is twins. How effective – who knows? Well hopefully ING knows. Dick Stroud

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