Sunday, September 20, 2009

Reader's Digest puts its database of 2 million active readers on the market

Who would have thought it - all those avid readers can now be purchased via MediaLab.

The data consists of subscribers to the magazine, as well as buyers of books and products (e.g. books and DVD's). You can even buy the details of competition entrants.

The file's demographics are ABC1 aged 40+ with an average household income of £23k per annum. They are mainly empty-nesters who own their own home. You can even segment the data by age.

The question, the really big question is - are your potential customers likely to read the Readers Digest? Dick Stroud

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