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Friday, September 04, 2009

Research about age and the US auto industry

The future of Detroit's automakers, even if they survive the current recession, looks grim.

Cohort analysis of 24 years of US consumer household data suggests that the younger the head of the household, the more likely it is that the household automotive fleet includes foreign automakers' vehicles. Furthermore, preferences for foreign vehicles increase slightly as heads of households age.

The demographic threat to Detroit's automakers is a serious piece of research by a group of guys with a wealth of understanding of the US auto industry. A really impressive academic paper., Dick Stroud

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