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Tuesday, October 20, 2009

Canadian Club video – if it was good enough for your dad

In the 1960s and '70s, Canadian Club was the No. 1 whisky in America. Not any more. The drink is as untrendy as a brand could be. What greater insult can you give than to say it was something your dad drunk?

To get people to rethink Canadian Club, the brand had to reposition dads as being more than a provider of cash and a source of repeated jokes and anecdotes.

Dads actually had a life at one time and had emotions and drivers that were not a million miles from those of their sons.

This campaign uses vintage photographs and provocative sentiments to reposition Dads.

You can read about the campaign and see the video here. Dick Stroud

1 comment:

Mike from Drop Ship said...

That was long long time back.