What else can we learn from the US supermarket giant?
Buyer behaviour is also increasingly shaped by the "pay cycle" – with the start of each month seeing particularly high levels of demand.I reckon there is more to learn from the reflections of Wal-Mart than the musings of Jo Average Consultant.
Customers are buying basic needs but are not spending as much on discretionary items like apparel.
Health and well-being is a sector where the company has seen considerable interest. It appears as if consumers are saying: "I have to stay healthy. I can't afford to miss work. I can't afford to get sick."
In the US, the perceptions about sustainability have improved dramatically in the recent past.
There is no doubt that the recession is having a significant impact on consumer behaviour. Dick Stroud
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