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Monday, November 16, 2009

Ageing in place products and the market

This is an account, from the Ageing in place technology blog about the annual American Association of Homes and Services for the Aging (AAHSA) conference, that brought together 9000 attendees and 425 exhibitors.

The blog posting contains lots of references about new products targeted at the ageing in place market plus insights into the marketplace for such products. I found this comment very interesting.
Vendors compete with inaction, not each other. One vendor speculated that all of the technologies represented at the show together represent at most a 5% adoption rate among the populations they could serve. And that's probably just in the US. The biggest competition for all of these vendors is inaction and lack of awareness.
The UK has just the same problem. There is a need – no doubt. There are products and services that can greatly assist older people wanting to remain in their homes and get the maximum from life for as long as possible – no doubt. Do older people, or their children, know about these products, do older people know about the concept of “ageing in place” – almost certainly not.

One huge marketing opportunity with an equally daunting marketing challenge. Dick Stroud

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