Thursday, November 26, 2009

Massive jump in people working beyond the age of 65

The Chartered Institute of Personnel and Development reckons the proportion of older workers planning to work beyond the state pension age has increased by 31% in the past two years.

This has lots of implications. The longer people work the more they spend, even though they may say they are continuing working to save. The longer they work the less they fit the stereotype of the retired person that most companies appear to think is the norm.

Marketers need to do a reboot, download the latest updates and ensure their perception of the world bears some resemblance to the reality. Dick Stroud

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