Thursday, December 17, 2009

Don’t let them tell you that TV is going out of fashion

The latest data on multi-country TV viewing figures doesn’t support the view that watching the box is going out of fashion. You can read the long, long , long report from OFCOMThe International Communications Market 2009” if you have a spare week.

I wonder if the rise in viewing is explained by the increasing number of older viewers (i.e. it has nothing to do with the relative preferences for channels but a demographic effect). No idea. All is means is that throughout Europe, zillions of hours of time is spent watching the TV. Dick Stroud

1 comment:

GeriCareFinder said...

There are a lot of new programs to watch everyday! People are more consumed with the reality of TV than their own reality because it is an escape from life. TV helps people to unwind, and a lot of TV programs are content based, not exactly entertainment based. This change in TV is ultimately better for the average viewer because they relate more to the content since most times it is people just like them on the programs.