Understanding how the 50-plus are thinking about the recession

I have been amazed how few companies have reflected the changes in consumer attitudes, resulting from the recession, in their advertising. Most companies have been limited to reducing prices and stressing their “good deal” credentials. That might be step one, but the recession has changed a lot more than just wanting to trade down.

This ad from Prudential, whilst not startling in its creativity, at least recognises that older people will have responded in different way to the trauma of the past 24 months. Hopefully you can read the copy (click on the image for a larger version) – the weakest part of the ad. Dick Stroud