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Tuesday, December 29, 2009

Why is corporate and brand euthanasia so unpopular?

Not a 50-plus specific subject.

This is an excellent blog posting by Idris Mootee about why we make assumptions that it is the management team's responsibility to extend or prolong the life of companies and brands, even if they have few reasons to exist. Instead of wasting resources and energy to save a company or a brand, shouldn't we take whatever assets that are of any use and redeploy them?

This is a subject I have thought about over the years but not as succinctly as the author of this blog, who has also produced a thought provoking presentation about the lurch of business towards the East. For me, this issue, that impacts us all, is summed up by these two slides. Excellent stuff. Dick Stroud

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