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Friday, February 05, 2010

50-plus web site for sale – one careful owner


I was vaguely aware of The Silver Surfers Guide web site. It was one of the many sites that appeared like a fresh crop of mushrooms during the period when people thought that all you had to do was put '50-plus' or 'Boomer' on a site and zillions of people would come clicking.

Well the site is up for sale. Here is what the blurb says. The website provides good returns from online advertising and other revenue streams, such as its incorporated over 50's dating site.

The dating site alone currently generates in the region of £5000 per annum, with sufficient refinement of marketing this figure could be much greater. There is genuinely no limit to the potential scope for this business, particularly for someone keen to move towards the increasingly more popular social networking arena. The business started trading in November 2008.

Trading was temporarily suspended between January 2009-August 2009 due to site redevelopment and recommenced in August 2009.

Turnover during the 9 months of active trading is £27,388.34 ex VAT. The site averages 12,000 unique visits every week and approximately 30,000 page impressions.

By my calculation this means the site is making £0.045/unique visitor. Mmmm

Full marks for the guy/girl for trying to sell it at this price. My bet is that they would be open to offers. Remember the old saying: "Buyer Beware". Dick Stroud

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