This is the name of the cover story in today’s Marketing Week. It’s good. Then you might say "You are bound to say that" since your words of wisdom are quoted throughout the article.
But really, it is excellent. Well done Lucy Handley the journalist. So often these type of articles just churn over the same old stuff and don’t move our thinking or knowledge forward. This article doesn’t fall into that trap.
There are lot of interesting examples quoted that I will check-out and comment upon. In the short term – just read it. Dick Stroud
1 comment:
Really good article and great to see an agency focusing on this sector in a fresh way. The more focus on this sector the better.
Janet
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