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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, April 15, 2010

Household spending in the US 2009





This is an interesting tool to compare spending in the US by age and by geography. I have no idea if these numbers are correct but it they are they tell an interesting story.

Definitely worth looking at the way this company (Bundle) presents its data. Needless to say that the higher the number the older the age group. Dick Stroud

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