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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, April 22, 2010

My take on the "it is all the boomer's fault" argument


Much has been written about the evils of the boomer generation - most of it is nonsense. When a highly respected politician accuses Boomers of stealing their children’s future, his views deserve attention.

I was asked to write an article for BT about David Willett’s book Pinch and thought that I would publish this amended version. Hope you enjoy – what I really hope is that you will let me know what you think. Dick Stroud

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