What age group buys the most sporting goods? According to the Royal Mail’s Contact Magazine it is 36-50 year olds (36%). The 51+ consumer purchases 10% of items and have the highest unit of spend.
I suspect these numbers underestimate the importance of the older consumer since only 52% of the people questioned for the research gave their age and I would think these are more likely to be older than younger. Maybe that is stereotypical thinking. Dick Stroud
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