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Friday, May 28, 2010

Mistakes with forums and other types of online communities

I have seen more money wasted more frustration and more disappointment over the failure of online communities than most other sorts of Web activities. A while back wrote on this subject, that applies to the 50-plus as much as any other age group.

I thought this blog posting on the HBR addressed some of the problems

The writer identified six mistakes to avoid if you want to make the most of your community.

Here is mistake one.

Don't think you can just plug in and go. Managing communities requires more than technological skills and software; technology is just an enabler. If you don't have people who understand your business and have the skills to facilitate vibrant discussions without dominating the conversation you won't generate good insights.

Go to the blog for mistakes two six. Dick Stroud

1 comment:

Chris said...

One of your best, Dick - the writer really understood what he was talking about, without any of the usual overstatements and errors.

Very nice . . .