All about improving the customer experience for older consumers
Wednesday, May 05, 2010
Who is still targeting the older voter?
I thought that it was interesting to run each of the UK political party’s videos to see who is targeting the older voter. The Labour Party – nope. The Lib Dems – a bit with the “trust me I don’t kick my dog” personal appeal of Nick Clegg. The Tories – definitely – with a re-run of the past 13 years with a catalogue of Labour’s mistakes/faults/dishonesties… The rumour is that the first version ran for an hour and 8 mins!
It is clear to me who still thinks the older voter matters the most. Dick Stroud
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