Meredith’s Better Homes and Gardens reader panel were researched to understand their attitudes towards all things to do with ‘health’. The research sample was 1,354 women, 18 and older, with an average age of 53.
WOM comes in many forms but from this analysis it would seem that social networking is not one used by this group to talk about health issues. If you cannot see the diagram then download the full document. Dick Stroud
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