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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, June 22, 2010

iPad demographics

This analysis is very selective in that it is indexes the users of iPads who access Yahoo. Even so, it comes up with an interesting observation that Yahoo consumers, ages 35-44, are overrepresented, by 36% on the iPad, while the under-30s are vastly underrepresented.

The 45- 54 age group is also over indexing.

None of this comes as any great shock. It will be great when we get some user demographics from a wider respondent base. Dick Stroud

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