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Tuesday, June 22, 2010

iPad demographics

This analysis is very selective in that it is indexes the users of iPads who access Yahoo. Even so, it comes up with an interesting observation that Yahoo consumers, ages 35-44, are overrepresented, by 36% on the iPad, while the under-30s are vastly underrepresented.

The 45- 54 age group is also over indexing.

None of this comes as any great shock. It will be great when we get some user demographics from a wider respondent base. Dick Stroud

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