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Tuesday, June 15, 2010

World Cup demographics in the US

Nielsen has been measuring the demographics of Americans watching the World Cup for the past few years.Thanks to Boomer and Better Marketing News for featuring this story.

The 50-plus audience was at high in 1994 (28%) and has then bounced around 23% for the next three years. I tell you, unless they start filtering out that dreadful background noise it will fall a lot further in 2010. Dick Stroud

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