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Thursday, July 15, 2010

Impact of ageing on the Tourism Industry

The Wharton Knowledge Centre has an article that takes a view of the impact of ageing on the Tourism Industry.

I thought this was an interesting quote from a senior manager with a Spanish hotel chain

"Changes in the population and the way it is aging are transforming the tourism industry, For example, Spanish society has evolved into two sorts of customers: those who have a lot of money but little time to travel, and those who have less money but more time to travel. The right approach to reach both of these market niches is product segmentation.”

This hotel company is working with various tour operators to prepare specific products that target the older segment of travellers -- couples in their fifties and sixties, widows and others.
I am glad that somebody is responding to the older market. Dick Stroud

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