Saturday, July 24, 2010

Online Banking the mix of age and education

This research from Deutsche Bank illustrates how the dynamics of age and education affect the uptake of online services – in this case the use of online banking.

As the second images shows, once an older person is using the internet then they are just as likely to use online financial services as their sons, daughters and grandchildren.

So the next time somebody asks you do older people use the Internet tell them: “That there is no simple answer and it all depends?” Dick Stroud

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