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Sunday, July 04, 2010

RIAS deploys a regional multi-media brand campaign

Over 50s specialist insurance provider RIAS has launched a regional multi-media brand marketing campaign, across TV , radio, online, PR and regional events , targeting over 50s in the Central ITV region.

The RIAS 'Better With Age' campaign will run for an initial three month period from May, and is centred around a 30 second TV advert highlighting real life consumer stories of people who have all achieved something extraordinary since they turned 50 years old, as well as a new 30 second radio advert, both directing consumers to the micro site.

RIAS will also reinforce the advertising with a physical presence across the region, including being a sponsor at the BBC Gardeners’ World Live Show in June at the Birmingham NEC, as well as visiting a number of Wyevale Garden Centres to meet with over 50s consumers.

I have a lot of time for RIAS. They have stuck with their brand proposition and over the years made it increasingly more sophisticated. It is not the most exciting of brands but then nor is car insurance.

I wish them luck with their campaign. Dick Stroud

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