An amusing video, from AARP, about what older people want to be called.
The main message is they don’t want to be characterised by a single name - who does?
The mistake that many marketers make is to think that the names of the categories they use are the same as how the market sees itself. I doubt if there are too many people around who know they are Gen Y or Gen X.
AARP have also published very funny article about the subject of the name Baby Boomers.
There is an additional problem in Europe that our ‘baby boom’ was nothing like that in the US. So not only do we have a name that nobody likes but it is also inaccurate. Dick Stroud
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