Monday, August 30, 2010

Facebook reckons the world ends at 64

This article points out that Facebook’s demographic targeting ends at 64 years old – after that you are history.

This got me thinking. I wonder how many people in the UK are on Facebook aged 50-64.

If you can believe the results of the web site then a couple of million – all of them checking on what is happening to their kids and grandchildren?

I cannot get too upset about Facebook thinking the world ends at 64. It would be interesting to know how many 65+ year olds have a profile. One thing is certain. Not enough to ever make it worth using Facebook a useful tool for targeting them. Dick Stroud


Vee Sweeney said...

I would venture to say that Facebook upping that age would do a lot of good. With kids growing up and moving away, Facebook has become one of the most popular ways for kids to share things with their parents and grandparents. Photos of grandkids, updates about new jobs, pictures of the new house etc. Plus, it completely cuts out an entire marketing demographic for businesses on Facebook.

Martin Dale said...

Sounds like a great opportunity to develop a new online community of active over-50's!! Let's talk further Dick?!

Best wishes